Richard Godfrey (Founder and CEO) Richard has over 20 years experience in the software development industry. He has held senior technical, business development and management positions in consultancy and large software vendors including Deloitte Consulting (8+ years) and Microsoft (8+ years). Some of the key projects Richard has helped deliver extend from the UK's first DNA database to the latest London Stock Exchange Trading System and the British Library's 100,000 book digitisation/visualisation. He is a Chartered Engineer (CEng), a Chartered IT Professional (CITP) and was one of the first in the world to attain the coveted Microsoft Certified Architect award.
	Paul Cross (Founder and CIO) Paul is also a 20 year IT veteran who has spent the last 6+ years in Microsoft driving key solutions in the Finance and Media industries. Having spent a good deal of his career in the Banking and Insurance sector he has recently been focused on the delivery of highly visible Media sector projects such as the key media applications for the Windows Vista launch and Microsoft's Mix conferences. Paul brings a wealth of real-world architecture, technical strategy and development experience to any project.
	Keith Walker (Chief Software Engineer) Keith is an outstanding Developer and Architect who has spent the last 15 years building high quality solutions and effective development platforms and frameworks. Over the last couple of years Keith has delivered some of the world's most impressive WPF applications including the London Underground network visualisation solution that was demonstrated in the Microsoft developer launch of Vista. In his capacity as Chief Software Engineer, Keith is focused on ensuring iPrinciples is always at the front of software technology awareness yet able to always deliver quality solutions to our customers.