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<?xml-stylesheet type="text/xsl" href="http://themagicofsoftware.com/CS/Web/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>Richard Godfrey</title><link>http://themagicofsoftware.com/CS/Web/blogs/richard/default.aspx</link><description>Starting a Software Buiness + 
Software Architecture</description><dc:language>en</dc:language><generator>CommunityServer 2007.1 (Build: 20917.1142)</generator><item><title>Have I told you about when Steve Ballmer and I...</title><link>http://themagicofsoftware.com/CS/Web/blogs/richard/archive/2008/07/09/have-i-told-you-about-when-steve-ballmer-and-i.aspx</link><pubDate>Wed, 09 Jul 2008 22:25:29 GMT</pubDate><guid isPermaLink="false">c1300ae1-b888-4415-900e-45d7b2c5a64f:8</guid><dc:creator>richard</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://themagicofsoftware.com/CS/Web/blogs/richard/rsscomments.aspx?PostID=8</wfw:commentRss><comments>http://themagicofsoftware.com/CS/Web/blogs/richard/archive/2008/07/09/have-i-told-you-about-when-steve-ballmer-and-i.aspx#comments</comments><description>&lt;p&gt;&amp;lt;Excuse&amp;gt;I’ve been meaning to re-start blogging for a while but the day-to-day time pressures of setting up everything from scratch has just got in the way. However, as today gives me a great opportunity to name drop, I thought now was as good a time as any to start to try and do better. &amp;lt;/Excuse&amp;gt; &lt;p&gt;This week I’ve been at the Microsoft Partner Conference in Houston and have just had the pleasure of having lunch with Steve Ballmer and a great bunch guys from a variety of leading design houses (many from the UK including Flow Interactive, Think, Lightmaker, Metia, an Conchango as well as some US folks from Roundarch, Schematic, Cynergy, etc.). It is great to be at the table alongside these guys as the whole topic of user experience grows in appreciation inside Microsoft. &lt;p&gt;I’ll collate my thoughts before jotting them down, but one “take-away” from the meeting was that Microsoft is in a genuine listening mode at the moment and is trying to figure out how the whole design community can be effectively brought into the Microsoft fold. Designers are really an alien bread to the typical Microsoft developer models (Mort, Elvis and Einstein) and the discussions highlighted many ways in which those of us who strive to put the user experience at the centre of application design need to be addressed in a slightly different way.&lt;/p&gt;&lt;img src="http://themagicofsoftware.com/CS/Web/aggbug.aspx?PostID=8" width="1" height="1"&gt;</description></item><item><title>A new start... iPrinciples is born!</title><link>http://themagicofsoftware.com/CS/Web/blogs/richard/archive/2007/10/11/a-new-start-iprinciples-is-born.aspx</link><pubDate>Thu, 11 Oct 2007 13:41:39 GMT</pubDate><guid isPermaLink="false">c1300ae1-b888-4415-900e-45d7b2c5a64f:2</guid><dc:creator>richard</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://themagicofsoftware.com/CS/Web/blogs/richard/rsscomments.aspx?PostID=2</wfw:commentRss><comments>http://themagicofsoftware.com/CS/Web/blogs/richard/archive/2007/10/11/a-new-start-iprinciples-is-born.aspx#comments</comments><description>&lt;p&gt;Ready... Steady... Go!  &lt;p&gt;After nearly 9 fabulous years at Microsoft the time has come for a new start. Together with &lt;a href="http://www.iprinciples.com/blogs/paul" target="_blank"&gt;Paul&lt;/a&gt; and &lt;a href="http://www.iprinciples.com/blogs/keith" target="_blank"&gt;Keith&lt;/a&gt;, &lt;a href="http://www.iprinciples.com/" target="_blank"&gt;iPrinciples Limited&lt;/a&gt; has become a reality and now we just need to get some decent work done to pay the bills.  &lt;p&gt;I know this next phase of my life is going to be a fun journey - having wanted to create a start-up business for years I know I would have looked back with regret if I hadn&amp;#39;t given it a go... and now feels like exactly the right time! We have a great team already and a superb opportunity to build on that foundation in the next few years as we deliver more and more cool applications that focus on a great user experience.&amp;nbsp; &lt;p&gt;I&amp;#39;m hoping to blog about some of the projects we&amp;#39;re doing, some of the pleasures and pit-falls of starting a software business and keeping my hand in on the Software Architecture front. Please join me on this ride of my life!  &lt;p&gt;Richard&lt;/p&gt;&lt;img src="http://themagicofsoftware.com/CS/Web/aggbug.aspx?PostID=2" width="1" height="1"&gt;</description></item></channel></rss>